Programmatic direct mail is a powerful way to increase the effectiveness of your mailing campaigns. When used correctly, programmatic...

There are some advantages to direct deals, but they can also have some disadvantages. Ad fraud is a huge turnoff for serious advertisers,...

Programmatic direct is a type of advertising where advertisers and publishers negotiate directly on behalf of the advertiser. The...

A programmatic direct mail business requires that you match a "signal" with a real person's name, and this is done by tracking their...

While direct mail might seem like an obvious choice for some industries, it has become increasingly difficult to break through the...