Programmatic Direct Mail Examples

Programmatic direct mail is a powerful way to increase the effectiveness of your mailing campaigns. When used correctly, programmatic direct mail can reach your targeted audience more effectively than any other method. While traditional media are general in nature, they rarely capture a reader's attention. By targeting your audience with highly personalized direct mail, you can increase the chance that recipients will open and read your mailers. With programmatic direct mail, you can segment your audience based on online and offline data. You can even create highly customized communications using this method.

Using this type of mailing allows you to segment your customers by buying stage. For example, customers in the consideration stage often browse the same product page for a long time. They may sign up for your newsletter or receive text updates about your product offerings. The corresponding direct mail piece highlights specific products and makes it easy to move them toward purchase. If your customers abandon their carts, programmatic direct mail allows you to remind them by sending them an email or a direct mail piece with a discount on their next purchase.

While programmatic direct mail can be expensive to use, it can drastically reduce your marketing costs. You can use it to automate the personalization, printing, and delivery of your mail. Furthermore, programmatic mail allows you to schedule your mailings based on the behavior of prospects on your website. You can even use it to send monthly invoices or bills to your customers. It is a valuable tool for any marketing campaign. Its advanced capabilities help you make the most of your direct mail campaigns.

SITES WE SUPPORT

Programmatic Mail API – Weebly

SOCIAL LINKS

Facebook

Twitter

LinkedIn

Instagram

Pinterest