What is Programmatic Direct Mail?
- Krnompsaw tv
- Aug 19, 2022
- 1 min read
Programmatic direct is a type of advertising where advertisers and publishers negotiate directly on behalf of the advertiser. The publishers control the premium inventory and can ensure that the ad space connects with users. Unlike open auctions, programmatic direct provides a guaranteed agreement, fixed price, and duration for ad placements. As a result, programmatic direct can help advertisers increase their ad revenue. It also offers publishers a way to manage their premium inventory without the need for ad buyers to constantly update their inventory.
Programmatic Direct Mail is a perfect marriage between retargeting and digital data. PebblePost has created a platform that converts real-time online activity into personalized direct mail that is sent directly to the consumer's doorstep within twelve to twenty-four hours. For example, a shopper may be looking for a wedding dress and clicks on a turquoise blue lace dress, but abandons her shopping cart and continues browsing.
Google Ad Manager allows publishers and buyers to enter programmatic direct deals. Once a publisher has set up a Publisher Profile, the buyer can accept or reject the deal. Google Ad Manager requires an Ad Exchange Account and a toggle for Programmatic Direct. Once enabled, programmatic direct can be used for both paid and organic campaigns. But publishers must be careful when setting up programmatic direct. While it is a valuable advertising tool, programmatic direct has many limitations.
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