Programmatic Direct Mail Delivery and Data Signals
- Krnompsaw tv
- Aug 19, 2022
- 1 min read
While direct mail might seem like an obvious choice for some industries, it has become increasingly difficult to break through the clutter of daily paper bills. In a world where the average household receives two pieces of mail per day, it is difficult to build meaningful relationships with your potential customers. Data signals help you deliver personalized communications and offers at the right time. Whether your target audience is an affluent senior citizen, an educated college student, or someone who just moved into a new neighborhood, you can use data signals to make your direct mail more effective.
When using programmatic direct mail, you can automatically create mailing lists based on the data you've collected and the behavior of your prospects. You can also create a schedule for a particular mailing based on their activity on your website. For instance, if you send a monthly bill or invoice, you can schedule a mailing periodically. A programmatic print and mail service can automate these tasks, making it easier to send targeted messages to your prospects.
Another benefit of programmatic direct mail is its ability to speak to a prospect or customer at the exact moment they're ready to buy. Using programmatic direct mail to target shoppers at the right time is a smart move because you can retarget them 24 hours after they click on your ad. The resulting response rate is 12.4% for 18 to 21-year-olds. This high response rate is a testament to the power of this marketing channel.
SITES WE SUPPORT
SOCIAL LINKS
Comments